Annual Visitors
“The Nashville tourism recovery continues to gather force,” said Adam Sacks, president of Tourism Economics. “Based on current trends, we are forecasting visits to Nashville to modestly exceed 2019 levels this year with 14.4 million visitors. This is a remarkable rebound and reflects the strong appeal of Nashville across leisure, convention, and other markets.”
Source: Tourism Economics
*The NCVC now uses a model developed by Tourism Economics to estimate visitation numbers; therefore, comparing current visitation numbers to NCVC visitation figures from past years under the old model would not be an accurate comparison.
Annual Visitor Spending
- Visitor spending is estimated at $616 per visitor at $286 per day.
Source: Tourism Economics
Top Feeder Cities as of June 2022
Source: Near
- Atlanta
- Chicago
- Memphis
- Knoxville
- Dallas
- New York City
- Louisville
- St Louis
- Indianapolis
- Chattanooga
Top International Markets 2022
Source: Tourism Economics
- Canada
- United Kingdom
- Mexico
- Germany
- Japan
- Australia
- France
- Italy
- South Korea
- India
Hotel Rooms Sold
- Prior to October 2020, this market had never exceeded 900K rooms sold in a single month. Davidson County achieved 935,778 rooms sold with a 16.6% increase compared to October 2021 and 11.1% higher than the same time in 2019.
- For the first time, October 2022 broke the barrier of $200M earned in a single month. October 2022 hotel revenue numbers, according to STR was over $207M. This is 27.8% more than the same time last year and 26.9% more than in October 2019.
- Full-year 2022, Davidson County projected hotel demand growth of 27% vs. last year and 7% more than in 2019.
Source: STR
Current Hotel Supply
- Nashville Downtown Central Business District (CBD) 116 hotels with 20,521 rooms
- Nashville Davidson County 269 hotels with 38,755 rooms
- Great Market/ Nashville MSA 486 hotels with 56,976 rooms
Source: STR
Hotel Development Pipeline
There is 2,000 hotel rooms on the horizon to open by end of 2024 that are currently under construction. We are not done with our growth as a city. Adding in hotel projects in the planning stages equals a total of 56 properties with 7,698 hotel rooms in the overall hotel pipeline.
Sources: STR & NCVC
Rooms in Pipeline | |
---|---|
In Construction | 2,228 |
Final Planning | 2,296 |
Planning | 3,174 |
TOTAL | 7,698 |
Annual Additions of New Hotel Rooms
Sources: STR & NCVC
Access
- Nashville Int’l Airport (BNA) nonstop service includes 293 average daily departures to 93 destinations.
- One of only six cities where 3 interstates connect; over 40% of the US population lives within 600 miles of Nashville.
Nashville Airport BNA Total Monthly Passengers
October 2022 was record-breaking with over 2 million total passengers. That is 23% higher than the same time last year and 17% more than in October 2019. In fact, the top 6 busiest months in the history of the airport have been in the last six months.
Member Access
NCVC Members can access additional information in the Research Section of the Unified Member Portal.
Methodology
The NCVC now uses a model developed by Tourism Economics to estimate visitation numbers; therefore, comparing current visitation numbers to NCVC visitation figures from past years under the old model would not be an accurate comparison. Tourism Economics is an Oxford Economics company, which provides market and impact analysis to more than 300 destinations around the world. The analysis incorporates data from STR hotel room nights sold; AirDNA data about short-term rentals; U.S. Census data on second homes for recreational use; air passenger visitors to Nashville International Airport; mobile device geolocation data; and National Travel & Tourism Office statistics on international visitors.
Accolades
Nashville has topped the charts as one of the best places to visit by the likes of Travel + Leisure, Condé Nast Traveler, The Telegraph, and so many others. A few of our recent favorites:
- The 15 Best Cities in the United States (July 2022)
- South's Best Cities Overall (March 2022)
- Best Destinations for City Lovers in the United States (March 2022)
- The Best Music Cities in the U.S. (February 2022)
- Top 10 Friendliest Cities in the U.S. (February 2022)
Information updated November 2022.